LOS ANGELES, March 3, 2010 — Mikawaya USA today announced the winners of the Mochi Ice Cream video contest. First place goes to Marco DeCapite, father of tiny tot Mia DeCapite, whose adorable, Mochi-muffled performance won 5,770 votes. Second place goes to Rose Sok with 3,828 votes for her whimsical, self-proclaimed "One and Only Mochi Commercial in America."
"The Mochi video contest was an exciting promotion that encouraged Mochi lovers to explore their creative side via Mochi Ice Cream," Mikawaya USA President Frances Hashimoto said. "You can't help but laugh when you watch the videos, which aligns perfectly with our Mochi mission: to create a delicious, unique and Japanese-inspired experience for ice cream and dessert lovers everywhere."
DeCapite will take home the grand prize, which includes the official Mochi Ice Cream Flip MinoHD camera, a Mochi t-shirt and the Mochi Party Pack with six boxes of assorted Mochi Ice Cream flavors and 30 branded napkins. Runner-up Sok will be awarded an official Mochi Ice Cream Flip MinoHD camera and a Mochi t-shirt.
The contest ran from mid-October 2009 to Jan. 31, 2010. Other noteworthy video submissions highlighted the creators' personal experience while eating Mochi Ice Cream and garnered attention from Mochi's Facebook fan base of more than 10,000 members.
To view all video contest submissions, visit http://www.mochiicecream.com.
Mochi Ice Cream can be found in grocery stores, such as Trader Joe's, Gelson's, Bristol Farms, Andronico's and select Albertson's, Ralph's, Jensen's and HOWS Markets. For more information on Mochi Ice Cream, the viral video contest or becoming a brand ambassador please call Nurit Kotick at 626-768-7602 or visit http://www.mochiicecream.com.
Mikawaya is a 100-year-old family-run business that specializes in the creation of fine Japanese pastries and desserts. Run by Frances Hashimoto and her husband Joel Friedman, Mikawaya offers snack and dessert-lovers alike an alternative to traditional ice cream. Mochi Ice Cream combines a well-known and loved dessert, ice cream, with a chewy, marshmallow-type dough.
Press Contact:
Nurit Kotick, 626.768.7602, Email
# # #