Press Release Headlines

Treccani Milano Designs Exclusive Limited Edition Pumps for Hard Candy Fitness Toronto

TORONTO, April 3, 2014 /PRNewswire/ — Italian luxury brand Treccani Milano has created exclusive limited edition shoes to mark the Grand Opening of Hard Candy Fitness® Toronto, the global luxury fitness brand created by Madonna and New Evolution Venture (NeV). The leather shoes were unveiled on Tuesday, February 11, when the music and fashion icon herself officially inaugurated the Toronto location of her luxury fitness franchise.

Photo – http://photos.prnewswire.com/prnh/20140403/PH97272-a

Photo – http://photos.prnewswire.com/prnh/20140403/PH97272LOGO-b

The two selected Treccani Milano shoes, open-toe pumps & closed-toe pumps, are exquisite made-in-Italy designs that Hard Candy Fitness Toronto chose to match its fun, edgy and glamorous vibe, inspired by Madonna's personal style. The open-toe pumps have 11cm / 4.3 inch heels while the closed-toe pumps offer 9 cm / 3.5 inch heels. Both models are made of black patent leather and silver sole with a stylish touch of metal Hard Candy Fitness charm. They are available for purchase exclusively at Treccani Milano Boutique in Toronto and online at TreccaniMilano.com.

"We are extremely honoured to design exclusive pumps for Hard Candy Fitness Toronto that represent the exhilarating allure of their fitness brand," explains Emanuele Treccani Bonasia, Co-Founder of Treccani Milano.

Hard Candy Fitness Toronto is the brand's largest facility in North America. The Toronto location is an airy, Madonna-themed, state-of-the-art club that features a functional training area, vast array of cardio and weight equipment and three studios that cater to group fitness classes with unique offerings including Hard Candy Fitness' signature "Addicted to Sweat" workouts, incorporating moves from some of her chart-topping music videos.

Founded in 2009 by Emanuele Bonasia and Nicole Branicky, Treccani Milano is an Italian-Canadian prestige brand that specializes in quality handmade bespoke shoes, leather accessories, a golf line and custom dress shirts for both men and women. Based in Milan with a boutique and showroom in Toronto's trendy Yorkville neighbourhood, Treccani Milano's highly skilled artisans in the northern Italian city of Milan bestow their experience and dedication to handmade Italian luxury, which spans generations and is evident in their work.

For more information, please contact:

Emanuele Bonasia via email or by phone at 416-648-1300

www.TreccaniMilano.com

Treccani Milano Boutique is located at 25 Bellair Street, ON, M5R 3L3, Toronto.

Hard Candy Fitness Toronto is located at 382 Yonge Street, ON, M5B 1S8 in downtown Toronto.

www.hardcandyfitnesstoronto.com