81 Percent Produce Video for Websites; 68 Percent Produce Video for Social Media
71 Percent of Survey Respondents Authorize Video Purchases and Initiatives
BOSTON, May 8, 2014 /PRNewswire/ — The Web Video Marketing Council and Flimp Media have just released the 2014 Online Video Production Survey Trends Report compiled from data received from an in-depth survey of 318 web video production and marketing professionals. The survey, conducted by the Web Video Marketing Council and survey partner, Interactive Media Strategies, consisted of 24 questions related to online video production and related topics. The survey respondents consisted of video production professionals and managers who have significant experience with shooting, editing, managing, marketing and producing online video content. Respondents represent a wide range of vertical market industries including Advertising/PR (20%), Financial Services (10%), Information Technology (10%), media/publishing (9%), Retail/eCommerce (7%), Professional Services (6%), and Entertainment (6%) as well as others shown in the Report. Seventy one percent of respondents indicated they are responsible for authorizing or making purchases related to online video production initiatives.
Photo – http://photos.prnewswire.com/prnh/20140507/85640
Photo – http://photos.prnewswire.com/prnh/20140507/85641
The 2014 Online Video Production Trends Report presents survey results that cover a range of topics related to online video production including: quantities of videos produced, forecasted video budgets, video formats, video cameras, video editing software, online video platforms, video optimization, video applications, and video success measures. The Survey Report reveals a wealth of information and data about online video production practices, how online video is being deployed, quantities produced and funding of video production. The 25-page report contains many charts and graphs and its contents are organized into five sections as follows:
- Survey Overview and Respondent Profile
- Video Applications, Quantities, and Budgets
- Video Formats, Equipment and Editing Software
- Video Content Deployment and Optimization
- Video Production Challenges and Success Metrics
The 2014 Online Video Production Trends Report is available in PDF format for download on the Web Video Marketing Council and Flimp Media websites or can be downloaded directly from this press release communication using the following weblink:
2014 Online Video Production Trends Report Download
About the Web Video Marketing Council
The Web Video Marketing Council (WVMC) is a professional association established to provide timely, relevant information about video marketing topics and technologies to professional video producers, marketers and communicators through its website, newsletter, reports and webinars. Companies and organizations that want to become sponsors of the WVMC or contribute noncommercial white papers, reports and articles to the WVMC for publication should contact the WVMC directly through our website www.webvideomarketing.org
Contact: Kendall Farabaugh
Web Video Marketing Council
Email
Tel: 1.508.435.5220