93 Percent of Marketers Use Online Video; 70 Percent Increased Video Budgets in 2013
84 Percent of Survey Respondents Are Senior Marketing Decision Makers
BOSTON, Oct. 29, 2013 /PRNewswire/ — The Web Video Marketing Council has just released the results of their Third Annual Online Video Marketing Survey and Business Video Trends Report compiled from over 600 marketing communications survey respondents. The 2013 survey, carried out by the Web Video Marketing Council and survey partner, ReelSEO, consisted of 22 questions about online video production and video marketing business practices. Survey respondents work for a range of organizations including B2B companies (52%), B2C companies (23%), marketing agencies (21%) and nonprofits (4%). Eighty four percent of respondents indicated they have decision making authority over marketing activities. Fifty six percent of survey participants described their role as an owner or senior management, 22 percent described their role as a VP, Director or Manager and 11 percent as a member of the creative team.
(Photo: http://photos.prnewswire.com/prnh/20131029/PH05909-a)
(Logo: http://photos.prnewswire.com/prnh/20131029/PH05909LOGO-b)
The 2013 survey covered a wide range of video marketing, sales and communications related topics including numbers of videos produced, types of video creative produced, how companies are using video for marketing and communications and the factors holding back more video marketing related activity. The Survey Report reveals that 93 percent of organizations are engaged in video marketing related activities, which is a significant increase from 84 percent participation in 2012. The 2013 Video Marketing Survey Report also details how companies and organizations are using online video for website marketing, online video advertising, video email marketing, sales lead generation, social media, Video SEO and other marketing applications.
The complete 2013 Video Marketing Survey Report is available for $149 from the Web Video Marketing Council, or the Report can be downloaded at no charge compliments of survey sponsor and co-publisher Flimp Media at the link below:
http://www.flimp.net/q4-2013-online-video-marketing-survey-and-trends-report
About the Web Video Marketing Council
The Web Video Marketing Council (WVMC) is a professional association established to provide timely and relevant information about video marketing topics and technologies to professional marketers and communicators through its website, newsletter, reports and webinars. For more information please visit our website, www.webvideomarketing.org or email to Email.
Contact: Jennifer O'Meara
Email
(508) 435-5220