MNG Marketing's tracking system sends unobtrusive appointment reminders to patients via email and text
PLEASANTON, Calif., Jan. 24, 2013 /PRNewswire/ – It may not reduce patient's fear of the dentist chair, but it will give them one less excuse not to show up at all. MNG Marketing, the brains behind successful customer retention program MechanicNet, is introducing PROminder, a sophisticated, web-based appointment tracking system designed for the modern dentist office and their clientele.
PROminder promises a fresh solution to an age-old problem, simplifying the appointment process and improving the patient experience along the way. For the many dentist offices plagued by no-shows, PROminder could prove the key to an increase in both revenue and customer satisfaction. Given that the software and intuitive interface take minutes to learn and implement, dentist offices will know soon enough whether PROminder is truly the solution they've been looking for.
No-shows are a common and expensive problem in an industry where appointments are often made six months in advance. For the patient, missed appointments are inconvenient and irritating, forcing them to reschedule or, at worst, get charged a penalty for a service they never received. For the dentist, missed appointments add up to tens of thousands of dollars in lost revenue each year, not including the potential revenue from diagnosis and treatment beyond a missed cleaning. For both sides, losing an appointment due to a simple communication breakdown is unacceptable.
Appointment reminders over the years have moved from the phone call that no one answers to the postcard that no one sees, neither a particularly effective or convenient solution. With PROminder, MNG Marketing takes advantage of today's technology to offer an online, interactive system that is expected to dramatically reduce no-shows and simplify scheduling both for the office and for the patient.
For the front office, PROminder tracks appointments, automatically sends email or text-message reminders on a preset schedule and receives confirmations. To address patient needs, each customizable, automated e-reminder includes embedded links to confirm or reschedule appointments on the fly.
"Studies show that most patients prefer that practices contact them via e-mail or text message. What's more, your office is far more likely to get a prompt response from patients if you contact them via e-mail and/or text message," (McKenzie, Sally. "Curbing Cancellations and No-Shows Begins Chairside." Dental Tribune. 18 Sept 2009). By making it as convenient as possible for busy patients to receive and respond to reminders, dentist offices can effectively eliminate unnecessary no-shows from their schedules.
With PROminder, there's no wasted paper, no wasted time on the phone, and no excuse for missing a dentist appointment. It's a greener, more modern, and more customer-centric solution to a very old problem.
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