NEW YORK, July 7, 2014 /PRNewswire/ — The Wellness Network, parent company of The Newborn Channel, today announced that Your NICU Baby, a new parent education resource for Neonatal Intensive Care Units (NICUs), earned four awards in various health and wellness categories in the 20th Annual Communicator Awards.
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. According to Linda Day, executive director of AIVA, "This year's class of entries is a true reflection of the progressive and innovative nature of marketing communications. On behalf of the entire Academy, I want to applaud this year's Communicator Awards winners for their dedication to perfecting their craft as they continue to push the envelope of creativity."
Your NICU Baby received the following recognition:
- "Welcome To The NICU" received a 2014 Award of Excellence in the Health and Fitness category and an Award Of Distinction for Online Video Education.
- "Your NICU Baby" received a 2014 Award of Distinction in the Websites: Video or Motion Graphics category
- "Going Home With Baby" received a 2014 Award of Distinction in the Film/Video: Health and Wellness category
Your NICU Baby is an on-demand educational video library that NICU parents can reference any time they are in the NICU. Content is available via tablets and other web-enabled devices, personalized and adaptable to the NICU environment. Parents can dig deeper into topic areas of most interest to access 24/7 education that reinforces important information from the NICU staff. Special emphasis is on videos that help prepare parents for their baby's discharge and the transition home.
"This is an important and much needed tool to help parents develop the skills they need to care for their baby both in the hospital and once they go home," said Dave Ross, Chief Operating Officer for The Wellness Network.
Dr. Sue Hall MD, chief medical advisor to Your NICU Baby and NICU Medical Director at Stormont-Vail HealthCare, agreed. "Learning about skin-to-skin bonding, early feeding, and their child's medical needs helps parents become active participants in their child's care right at the beginning, and that kind of involvement is critical for good patient outcomes."
The Communicator Awards is an international awards program honoring work that transcends innovation and craft – work that makes a lasting impact. Founded two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards competitions of its kind in the world.
About The Wellness Network
The Wellness Network owns The Patient Channel, The Newborn Channel, The MedSerenity Channel, LOGICARE, and HealthStyle Press. The Patient Channel and The Newborn Channel are the largest in¬-hospital TV networks in the U.S. Delivered 24/7, directly to patient rooms. The Channels are available in more than 2,000 hospitals nationwide. www.thewellnessnetwork.net
Media Contact:
Dave Ross COO, The Wellness Network
262-409-2450