WASHINGTON, March 23, 2010 — Judson Laipply, YouTube Celebrity, will appear at the Digital Dealer Conference and Exposition after Adam Boalt's presentation on the "Evolution of a Social Media Dealer" at 4:30 p.m. on April 21st. Adam Boalt, the President and Founder of GOSO, sponsored Laipply's performance.
This year's conference will have a large focus on social media. "I thought it would be fitting to bring the most viral video of all time to Digital Dealer," said Adam Boalt. Instead of playing the video, Boalt thought it would be more interesting to have Laipply reenact the original video on stage.
The "Evolution of Dance" is one of the most viewed YouTube videos ever; it has been viewed by almost 140 million people worldwide and considered a viral video phenomenon. The video has been the #1 Top Rated Video, was #1 Most Viewed Video All Time for 4 years straight and the #3 Most Discussed Video on YouTube.com. Laipply has made appearances on the Today Show, Good Morning America and Oprah. To view the video, you can visit: http://www.goso.com.
Boalt's presentation, "Evolution of a Social Media Dealer," will be an explosive session that will give attendees incredible insight as to what the future holds for forward-thinking automotive dealers that want to capture social media mindshare. The session will cover all aspects of a dealership including variable and fixed operations.
The 8th Digital Dealer Conference and Exposition (http://www.digitaldealerconference.com) will take place at the Rosen Shingle Creek Resort, April 20-22. About 60 exhibitors and over 500 dealership attendees are expected.
About GOSO (http://www.goso.com)
GOSO, a social media and marketing suite designed specifically for automotive dealers, is a combination of unparalleled service, technology and an intuitive platform for broadcasting and sharing inventory across the Internet and all major social networks. GOSO is a solution that also integrates seamlessly with inventory, pulling data from trusted sources to generate rich, dynamic content that can be used to broadcast across the web, reaching out to millions of potential customers. It utilizes inventory data and provides comprehensive marketing and inventory support to enable dealers to engage directly with customers online. GOSO is a subsidiary of BOALT, an interactive agency based in Washington, D.C.
Media Inquiries:
Liz Presson
tel: 202-684-7161 x310
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